Difference in Cloud Adoption Across Global Industries

The heaviest users of cloud applications are the companies that manufacture the technology hardware that enables cloud computing (computers/electronics/telecom equipment), while healthcare services providers are the lightest users (in terms of average number cloud apps per business function).

The industries’ usage of cloud applications per function ranged from 8.54 at the high end (in computer/electronics/telecommunications equipment manufacturing) to 3.39 at the low end (healthcare services/providers). (See Exhibit VII-1.) For 2011, the industries with the greatest number of cloud applications per business function were:

  • Computer/electronics/telecom manufacturing (by far the largest number of cloud apps per function)Financial services/banking/insurance
  • Industrial manufacturing
  • Telecommunications services (carriers)


Industries with the fewest number of cloud apps per function were healthcare services, chemicals, energy and utilities, metals and mining, and media/entertainment/sports.  The media industry’s relatively low adoption of cloud computing may reflect its reluctance to put its intellectual property in the cloud – particularly, public clouds – for fear of digital theft.
Once again the industries expecting the largest number of cloud apps/function were the same four: computer/electronics/telecom equipment manufacturing, telecom services, financial services and industrial manufacturing.

However, the projections of the retail and transportation/logistics survey respondents would have them vaulting higher in the list by 2014 over automotive, aerospace/defense and consumer products manufacturers.

  • Heavier Users of Cloud Applications Get Bigger Benefits
  • Industry Leaders and Laggards in Shifting On-Premises Apps to the Cloud

The industries with a much higher percentage of “leaders” than “laggards” were:

  • Automotive (31% of whom were “leaders” and 19% were laggards)
  • Computer/electronics/telecom equipment (29% vs. 17%)
  • Aerospace & defense (29% vs. 19%), and
  • Banking/financial services/insurance (29% vs. 19%).


In contrast, the industries with much higher percentages of laggards than leaders were:

  • Pharmaceuticals (15% were “leaders” vs. 40% that were “laggards”)
  • Media/entertainment/sports (17% to 33%), and
  • Energy & utilities (21% to 33%)
  • Industries Leaders and Laggards in Putting New Applications in the Cloud

The industries on this metric with the highest ratios of leaders to laggards were:

  • Computer hardware/electronics/telecom equipment (46% were leaders and 33% were laggards)
  • Media/entertainment/sports (42% to 33%)
  • Telecommunications services (33% to 24%)
  • Transportation/logistics (35% to 26%)

In contrast, five industries had a much greater number of laggards than leaders in generating benefits from entirely new applications they put in the cloud:

  • Pharmaceuticals (25% were leaders vs. 55% that were laggards)
  • Healthcare services (22% vs. 50%)
  • Computer software (8% vs. 33%)
  • Automotive (19% vs. 39%)
  • Chemicals (20% vs. 38%)
  • How the Cloud Has Helped a Consumer Products Company Scale Up Consumer Interactions Cost-Efficiently.