The retail industry is one that lives and dies on margins, with managers on a never-ending quest to increase revenue and decrease costs. Technology has been an area of intense focus in retail industries as a way to accomplish both goals. Improvements have been made in areas such as supply chain management, inventory management, customer experience, and loss prevention. Wireless technology, permitting communication between people and devices anywhere and without cables, has enabled the dramatic transformation of business processes in the past, and continues to do so. However, wireless deployments in the past have been limited by security requirements, the cost of deployment, inadequate management solutions, lack of standards, and availability of innovative solutions. Rapid advances in wireless local area network (WLAN) technology in recent years along with widespread adoption of the technology in the consumer and enterprise space have eliminated many of these roadblocks. Today, a new wave of opportunity exists for retail industries to improve margins through the use of wireless technology.

Some retail applications for minimize the dependency.

  • POS(Point of Sale)
  • Inventory management
  • Online Customer service
  • Price changes and auditing.
  • Online billing system.

In the past the customer’s path to purchase was linear. Now this journey is dynamic and continuous. Shoppers habits are evolving and their expectations of experience and personalization are rising faster than many retailers can react. Customers are continuously in the channel. As long as consumers are in arm’s length of a smartphone, tablet or PC, they are able to participate in any and all components of the channels at any time and any place of their choosing. This shift in consumer habits and expectations affects both business-to-business and business-to-consumer relationships, and has strategic implications for driving growth. Global retailers deliver a "greater than" experience that engages customers, enhances value and relevance, and builds a competitive advantage. We help our clients around the world and across all retail formats increase efficiency and drive growth by refining the retail offer and developing new organizational and technological capabilities.
We do this with strategies and expert teams in the areas of:

  • Digital and Multichannel Excellence


  • Big data Management (MIS).
  • Merchandising
  • Marketing
  • Operations and Organization
  • Strategy
  • Technology

Retail continues to change at a dramatic pace, with shoppers evolving their habits and raising their expectations faster than many retailers. Through value-driven strategies, we helping retailers operate seamlessly across channels to create a experience for customers. Retail Marketing and Merchandising of product is most important part for retail business. Retailers need a solution for generating near real-time customer insights, strategy, and marketing and promotional execution across channels. We help retailers use state-of-the-art analytics to develop fact-based merchandising strategies that go beyond traditional micromarketing.